About
Bakes & Batters came to our studio for a brand refresh. Known for their delicious homemade cakes, cookies, and tea cakes, they wanted to modernize their look to appeal to a younger audience—while still staying true to the loyal customers who love their comforting, high-quality treats.
We worked closely with them to develop a new logo, color palette, packaging, and overall brand strategy. The goal was to create a fresh, modern identity, but still feels warm, welcoming, and full of homemade charm.
Logo design
For the logo, we designed a custom font with scalloped edges to give it a warm and welcoming feel.The scalloped edges add a fun touch, making the logo perfect for packaging.The soft, rounded look reflects the homemade quality of Bakes & Batters, while the clean style keeps it modern.
Color Palette
We chose warm, inviting colors such as soft pinks and browns to reflect the homely, comforting feel of Bakes & Batters. These shades create a welcoming look , making customers feel at ease and highlighting the brand’s homemade, quality products
Typography
We designed a custom typeface for Bakes & Batters that highlights the brand’s playful and handcrafted nature. The smooth, rounded edges of the font reflect the warmth and comfort of homemade treats. Just like each bake, the typography is unique, capturing the brand’s creative and artisanal approach.
Tagline - Homebaked and heartfelt
We crafted a unique tagline, reflecting the brand’s commitment to artisanal quality and homemade goodness.
