About
Murphy Cocupaw tasked Studio Moonrise to craft a brand identity for them. Focusing on chemical-free care products—shampoo, serum, and massage oil—the brand celebrates the bond between pets and their owners.
Our task included creating a logo, color palette, packaging and brand strategy that convey purity and joy, making bath time delightful for both dogs and humans. Soft, clean aesthetics and an inviting color palette evoke tranquility, with a hand-drawn illustration of Murphy as the brand's hero.
Typography
We chose an approachable, warm typeface with soft, curved forms that evoke gentleness and ease, reflecting Murphy Cocupaw’s uplifting spirit. The typography balances playfulness and sophistication, aligning with the brand to make bath time a joyful, bonding experience.
Color Palette
The color palette—soft pastels, earthy greens, and serene blues—evokes happiness, calm, and connection. These hues echo the chemical-free quality of the products, creating a visual identity that feels comforting and inviting, aligned with the brand’s mission to make bath time a cherished bonding moment.
Iconography
Our icons for Murphy Cocupaw narrate the joy of pet care through playful symbols like paw prints, pet toys, and bones, crafted with smooth, rounded lines that reflect the brand’s gentle, caring ethos. Each icon serves as a storytelling element, reinforcing values of love, purity, and natural care.
Crafted for both function and style, the bag features soft pastels, colors and playful graphics that celebrate pet care. Its design ensures practical ease in transporting products, enhancing the customer experience and making each purchase a joyful moment.