Opals are understated; they are quiet and they exude luxury. Hence this was a perfect way to build on the name - Opaline. The client wanted a name that suggested quiet and understated luxury, and this name evokes that idea.
The logo design concept draws inspiration from the mesmerising qualities of opal stones. This concept leverages overlapping shapes that mimic light rays and reflect the stone’s dynamic, fluid color changes. The design aims to capture the essence of opal conveying a sense of natural beauty, creativity and warmth.
Personality
Archetype
An archetype discovery workshop was conducted to better understand the personality traits of Opaline. The purpose of this workshop was to identify the life characteristics that capture the brand’s core. After the workshop concluded, It was found that the brand has traits of Caregiver, Everyman and Creator.
Color Palette
Opaline's visual language blends modern sophistication with timeless elegance. A refined palette of neutrals, accented by rich jewel tones that evokes contemporary Indian luxury.
For Opaline, the soft pastel color palette of dusty pink, mocha, vanilla, and olive green conveys a sense of sophistication and warmth. Dusty pink and vanilla bring a soft, elegant touch, while mocha and olive green ground the palette with natural, earthy tones. This combination reflects the brand's blend of style, function, and subtle luxury, creating a refined and inviting aesthetic.
Typography
Clean typography and curated imagery emphasize both function and artistry, reflecting the brand’s commitment to style, versatility, and understated elegance for the discerning modern woman.
Packaging
We designed the dust bag using a soft, neutral fabric, with the logo subtly embossed in black. The combination of black and vanilla reflects the brand’s elegant color palette, offering a sophisticated, luxurious touch that protects the products while enhancing the overall unboxing experience.
For Opaline’s butter paper, we designed a subtle yet elegant print featuring the logo in mocha and vanilla. The mocha provides a rich, grounded feel, while the vanilla adds warmth and sophistication.
For Opaline's bag, we embossed the logo in rustic golden, adding a touch of warmth and sophistication. The rich golden hue contrasts beautifully with the soft, neutral fabric, creating a luxurious and timeless look.
The thank-you card features a mocha and dusty pink color palette. This warm, elegant combination reflects the brand’s aesthetic, creating a harmonious and sophisticated look.
